1. Who we are
Fuel Beacon is a trading style of MadMouse Consulting Limited, company number 10865418.
Registered office: C/O Str84ward Accounting Limited, Lewis Building, 35 Bull Street, Birmingham, United Kingdom, B4 6EQ.
MadMouse Consulting Limited is responsible for the personal information it collects and processes in operating Fuel Beacon.
For questions about this Privacy Policy, or how we handle your personal information, please contact us at info@fuelbeacon.app.
2. What information we collect and why
We collect personal information when you choose to provide it, and limited technical information when you use our website or application.
Early access and launch notifications
If you register your interest in Fuel Beacon, we collect your email address and the information you provide about your preferred platform, location and fuel interests.
We use this information to manage early-access requests, communicate invitations and notify you about the wider launch, according to the option you select.
Ideas, feedback and enquiries
If you contact us, share an idea or report a problem, we collect the information you submit and any contact details you choose to provide.
We use this information to consider your enquiry, investigate reported issues, improve Fuel Beacon and respond where appropriate.
Website usage and technical information
Our website may process technical information, such as browser details and information needed to operate the site, maintain security and remember your cookie preferences.
Optional analytics information is collected only in accordance with your consent choices.
Using the Fuel Beacon application
The Fuel Beacon application has additional functionality involving accounts, saved preferences, vehicle information, location-based searches and fuel-purchase records.
Information about how these features process personal data will reflect the functionality and behaviour of the released application.
3. How we handle personal information
Keeping your information secure
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Access is restricted to people and service providers who need the information for legitimate operational purposes.
Working with service providers
We use third-party service providers to support Fuel Beacon, including hosting, data storage, email delivery, security and analytics.
These services may process or store information in different countries. Where personal information is transferred internationally, we apply the protections required by applicable UK data protection law.
We do not sell your personal information.
Cookies and similar technologies
Fuel Beacon uses cookies and similar technologies where necessary to operate its website and application, maintain security and remember preferences.
We may also use optional analytics to understand how people use Fuel Beacon and identify opportunities for improvement.
Where consent is required, we ask for it before enabling these technologies. You can change or withdraw your consent through the available privacy controls.
Website analytics
If you allow analytics in the cookie settings, our website uses Google Analytics to understand how it is used. Nothing is sent to Google if you decline.
With your consent, Google Analytics records the pages you view, how you interact with them (for example, which buttons you select), approximate location derived from your IP address, and your device and browser type. It stores two first-party cookies, _ga and _ga_<ID>, for up to 180 days to distinguish visits. We don't send your email address or the text of any message you type to Google Analytics, and we have turned off Google's advertising features and cross-device signals for this website.
Our lawful basis is your consent. Google Ireland Limited processes this information on our behalf. Google may transfer it outside the UK; where it does, the transfer relies on the safeguards required by UK data protection law, such as the UK International Data Transfer Addendum. We keep analytics data for 14 months.
You can withdraw consent at any time through Cookie settings in the footer. Collection stops straight away and the Google Analytics cookies are removed.
How long we keep information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including operating Fuel Beacon, managing communications, maintaining security and meeting legal obligations.
When information is no longer required, we delete or anonymise it, subject to any applicable legal or operational requirements.
Your information and your rights
You have rights under UK data protection law concerning the personal information we hold about you.
Depending on the circumstances, these include the right to access your information, request corrections or deletion, restrict or object to certain processing, and request transfer of your information.
You can withdraw consent where we rely on it to process your information.
If you decide to stop using Fuel Beacon, including removing the application from your device, you can request deletion of the personal information associated with your account.
Removing the application does not automatically delete information stored by Fuel Beacon. We will respond to deletion requests in accordance with applicable data protection law, including any information we are legally required to retain.
To exercise your rights or request deletion, contact info@fuelbeacon.app.
You also have the right to raise concerns with the Information Commissioner's Office (ICO) at ico.org.uk.
4. Lawful basis and consent
We process personal information only where we have a lawful basis to do so under UK data protection law.
Depending on the circumstances, these include:
- Consent: Where you choose to receive launch notifications, optional communications or participate in activities that require your permission.
- Contract: Where processing is necessary to provide the Fuel Beacon services you request, including managing your account and preferences.
- Legitimate interests: Where processing is necessary to operate, maintain, secure and improve Fuel Beacon, respond to enquiries and prevent misuse, provided those interests are not overridden by your rights and freedoms.
- Legal obligations: Where we need to process or retain information to comply with applicable law.
Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect processing carried out lawfully before withdrawal.
We will not use consent given for one purpose as permission for unrelated communications.
5. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in Fuel Beacon, the services we provide, how we handle personal information or applicable legal requirements.
The latest version will always be available on this website, with the date of the most recent update shown.
Where changes materially affect how we use personal information, we will take appropriate steps to bring them to your attention.